DRACMA BY ANDAHUAR
HAUS OF DIRECTION
THE HAUS
DRACMA DESIGNS EXPERIENCES THROUGH STORYTELLING.
FROM PRIVATE GATHERINGS TO BESPOKE JOURNEYS,
WE CREATE EXPERIENCES ROOTED IN ART, CULTURE AND ATMOSPHERE.
OUR HAUS ALSO WELCOMES BRANDS, ARTISTS AND INDIVIDUALS SEEKING TO DEVELOP THEIR OWN NARRATIVES THROUGH CREATIVE DIRECTION.
ARTISTIC NARRATIVE • CREATIVE DIRECTION • EXPERIENCE DIRECTION
THE DRACMA
A COIN BETWEEN WORLDS.
In Ancient Greece, the DRACMA allowed one to board the vessel that crossed between worlds.
GUIDED BY TRUST
RESPECT · LOYALTY · ELEGANCE
THE BELIEF WHY WE CREATE
ART MAKES THINGS MATTER AGAIN.
We see experiences as a space for creation, where art, culture, history and atmosphere come together to form a language of their own.
Through curation and narrative, we create worlds with identity and emotional resonance, worlds through which others can tell their stories.
OUR MANIFESTO
LOOK DEEPER.
CREATE WITH INTENTION.
MAKE THINGS MATTER.
An experience should have something to say.
It should carry a story. A point of view.
A sense of place. A reason to exist.
THE ELEMENTS
MEANING
Expanding meaning through narrative and artistic references.
CHARACTER
Building a distinct personality people can recognize and connect with.
DESIRE
Creating genuine reasons to choose, experience and want it again.
MEMORY
Creating elements that stay with people long after the experience ends.
WHEN MEANING BECOMES EXPERIENCE,
EXPERIENCE BECOMES MEMORY.
THE METHOD
FIND THE STORY.
BUILD THE LANGUAGE.
DIRECT THE EXPERIENCE.
THE PROCESS
WE DIALOGUE
With theatre, dance, literature, music, visual arts and the disciplines that shape the way we see the world.
WE CREATE
Through references, ideas and encounters.
WE CURATE
Through selection, context and intention.
WE COLLECT
Places, people, stories, sounds, images and memories.
WE DISTILL
Until the essence remains.
WE DIRECT
Bringing every element into dialogue through narrative, rhythm and atmosphere.
WHERE IDEAS
TAKE SHAPE
EXPERIENCES WITH THEIR OWN LANGUAGE.
BESPOKE JOURNEYS
Not a list of places, a story unfolding through them.
CONNECTIONS & ACCESS
People, tables, artists, brands and worlds.
We bring together the right elements and the right people,
to make an experience possible.
GATHERINGS
Occasions directed as complete worlds.
PLACES
Villas, hotels, estates, residences, clubs and private spaces, curated and directed through narrative, atmosphere and detail.
CULTURAL & CREATIVE PROJECTS
Brands, artists, institutions and people with something to say, seeking a distinct narrative identity, a language of their own and a wider presence.
BRING US A WORLD
A place. A journey. A celebration. A table. A story.
An idea.
LET´S ARTICULATE
THE STORY INSIDE IT.
WORLDS IN MOTION
WHERE OUR NARRATIVE TAKES PLACE.
MEXICO CITY · OAXACA · TULUM · CABO · TODOS SANTOS
PARIS · BERLIN · VENICE · ATHENS · HYDRA · IBIZA · ST. BARTH · ST. TROPEZ
THOSE WHO WALK WITH US
“YOUR VISION SOARED LAST NIGHT.”
“DARK, SOPHISTICATED AND INTIMATE.”
“WHAT A NIGHT. WHAT AN EXPERIENCE.”
THE DIRECTOR
ALEJANDRO ANDAHUAR
Alejandro Andahuar is a Mexican director and DJ working across music, photography, dramaturgy, nightlife and the art of experience.
A graduate in Dramatic Arts from the Instituto de Artes of the Universidad Autónoma del Estado de Hidalgo, his formation continued in France at Université Paris Nanterre, where he expanded his artistic and cultural practice.
His work has included collaborations with the Instituto Nacional de Bellas Artes (INBAL), particularly within the Coordinación Nacional de Música y Ópera, as well as directing projects presented at the Festival Internacional Cervantino and La Nuit des Idées in Paris, alongside other cultural, artistic and creative projects.
Through DRACMA, Andahuar brings his own perspective into experience, having directed experiences across Europe and Mexico since 2019, translating the languages of art, direction and culture into a more refined and expressive way of experiencing.
THE DOOR OPENS.
FOR THOSE WITH AN IDEA, A STORY,
OR A WORLD TO BUILD.
TAKE A SEAT.
EVERYTHING STARTS WITH A CONVERSATION.
